Localzz is a next generation national and local marketplace and media
company that comes to market with over 1500+ digital assets to build
out, 75+ current marketplaces live, and over 550,000 current business
listings. Localzz empowers businesses to advertising, market, and
promote all aspects of their businesses.
The problem to solve… National and local information
is highly decentralized and fragmented. Where do you find the
information you are looking for? National and local digital advertising,
marketing, and promoting products and services are extremely tough,
confusing, and costly. How does a consumer find your product and
service? Are customers and clients not finding your business in a
search engine or other marketplaces? Is advertising on the internet too
complicated and you don’t know where to start? How about the Localzz Network?
The Localzz solution… Provide
digital products and services to find national and local information.
Provide digital products and services to advertise, market, and promote
information to a national and local audience. The solution – Localzz , Localzz Network, Localzz Marketplaces, Localzz Media , Localzz Brands, Localzz Digital!
The Localzz why… There is a need
and market out there for information. Digital is where it is at. People
want any easy way to find national and local information. Businesses
want an easy and affordable way to advertise, market, and promote their
businesses.
The Localzz how… The Localzz will
achieve this mission and vision with one of the largest owned and
operated portfolios of digital destinations that are strategically
networked together to create a digital information and advertising
ecosystem.
To the potential Localzz advertiser how… Do you want some free trial annual advertising on 75 Marketplaces
that are networked and working together? Is your other digital
advertising getting results? Are you listed on search engines and are
not getting found or leads? Are you doing everything else you can think
of and you are wondering where else you can get leads, customers, or
clients? Is your current advertising tough to manage?
The Localzz strategy… Be bold, simple, innovative,
diversified (going wide with brands), and branded like nothing out there
currently and be a combination of all the marketplace and media sites
at once. Localzz goes wide with hundreds of planned destinations, which
provides more spread out advertising opportunities to be found through
browsing or searching.
The Localzz will create hundreds of branded digital marketplace
destinations to find business services and products. These hundreds of
marketplaces will connect consumers to businesses with 10 to 500+
categories on each digital destination. An example could be LocalsHQ.com where business advertisers will login in and create an account and place a business listing. Localzz has some flagship brands LocalFeatured.com (currently 30,600 listings) , LocalStorefronts.com (currently 14,000 listings) , LocalsHQ.com (currently 20,000 listings) , Businessezz.com (currently 16,000 listings) , Listingzz.com (currently 14,000 listings) , Servicezz.com (currently 15,000 listings)
The future may include a centralized PaaS (AdvertisingPaaS.com and ListingsPaaS.com)
to mange listings through an API to possibly 500 owned and operated
marketplaces for a per listing fee, monthly fee, or annual fee. The
strategic advantage is owning and operating all the destination
marketplaces.
The Localzz will then move on to media destination sites. These would
include hundreds of national to local general category to niche or
topic destination sites. There may be 100 sites that provide national to
local information. An example would be a national brand like CityInformed.com
that would start with national information, then have sub sites for
each state, region, or city. A national brand for local information.
Media might be a hybrid model for content. Content would possibly be a
combination of company placed content with contributor supplied content.
The future may include a centralized Article PaaS (ArticlePaaS.com) or Content PaaS (ContentPaaS.com)
to mange category content through an API to possibly hundreds Localzz
owned and operated of media destinations. Company employees may have
access through this platform and contributing article providers may
place content through this system.
The Localzz vision… The vision is
to be an all-in-one resource for national and local information whether
you are looking for information as a information consumer or a poster of
national or local information. The Localzz network exists to connect
communities to national and local information. Localzz supports
businesses as a backbone to local communities. The Localzz is digital
focused marketplace and media company. The Localzz builds digital
brands that empower locals to find and post information on the Localzz
digital information ecosystem.
The Localzz market… The Localzz
market is any consumer looking for information and any business looking
to advertise , market, and promote their products and services. For
information consumers the USA has a population of 329 million, Canada a
population of 38 million, and the UK a population 67 million. For
businesses the USA has over 31 million businesses, Canada has 1 million
plus businesses, and the UK has over 5 million businesses. The USA is
the largest digital advertising market in the world, as the country had
the highest revenue in the digital advertising market in 2020 – an
estimated 137 billion U.S. dollars. About four out of ten dollars invested in ads in the country were devoted to digital advertising.
The Localzz marketplace current status and potential… Localzz has 1700+digital assets owned and operated, 75+ marketplaces
live with over 550,000 listings. These 500,000+ listings acquired in
2021 were achieved with no paid advertising. Localzz has a goal of 2
million+ total listings in 2022 and a goal of 5 million+ total listings
in 2023. With the current 75 marketplaces right now a business could
place a listing on all 75 marketplaces for free. That could be
considered a $750 value or savings now at a potential future cost of$10
listing. Future listings maybe free, $1-5, $10, $15, $20, or $25
annually depending on length of listing and basic or featured listing.
Localzz has a goal to get 250 marketplaces live in the 2 years. As a
hypothetical future example, a business may place a listing on all 250
marketplace for $5 to $25 for each site annually, which would be $1,250
to $6,250 (now this is only one business) The goal is to make
advertising affordable to all advertisers and let businesses increase
there advertising as they see value on being on the Localzz Network. The
Localzz is a community network and increased advertising should be done
as businesses can afford to increase their exposure and see the value.
The Localzz has plans for 550 marketplaces, so a business could increase
advertising on to 500 marketplaces, then on to expand development of
hybrid media and marketplace sites.
The Localzz media site potential… Localzz has over 300+ media planned brands for nation to local media sites. CityInformed.com was mention above plus many others like NationInformed.com, StateInformed.com LocalInformed.com.
It could be a national brand navigating down to state, regional, and
local information and covering the most popular information and be
subscription based for some content. Some state, regional, and local
categories on some of these branded site may be: Latest information,
trending information, featured information, news, weather, crime &
courts, sports, obituaries, health, business, education, entertainment,
milestones, public notices, legal notices, event calendar. A basic
subscription might be $5 to $15 monthly and a premium content
subscription may be more. National media sites might include niches like
Cookizze.com, Destinationizze.com, Entertainizze.com, Entrepreneurizze.com, Fitnessizze.com, Healthizze.com , Improvementizze.com, Leisureizze.com, Petizze.com, Saveizze.com, Travelizze.com, Weddingizze.com and many more. These would provide free and premium content at a annual subscription price.
The Localzz competition.. The
internet is full of marketplace and media sites, but no one (to my
knowledge) has a portfolio of brands as large Localzz. Localzz is
looking at launching 1000 marketplace brands and 300+ media brands with
the support of over 300 promotional digital assets. The Localzz starts
out as a lean, centralized, and highly diversified business startup. The
options are almost unlimited. The Localzz network may be it’s own best
strategic partner with it’s branded digital information and advertising
ecosystem. There are some large players out there with revenue in the
billions. The Localzz can and has built a massive customer base of half a
million listings in less than a year. The Localzz has a long list of
advantages that includes diversification, a large domain asset
portfolio, similar branding, the possibly of hundreds of trademarks
owned, extremely low employee count, simple tech stack, standardized
marketplaces, planned standardized media destinations sites, fast growth
potential, fast scaling potential, extremely low cost to maintain
current operating status, and much more.
The Localzz and potential strategic affiliates, partnerships, combinations.
The Localzz is testing some various affiliate and partner programs.
Localzz is also promoting a business SaaS software through various
brands like BusinessesAutomated.com, BusinessesDigitalized.com, ClientsManaged.com, CustomersDigitalized.com. There may be many other products the Localzz may promote.
Options are always on the table for other strategic combinations. The
Localzz and Localzz Network may operate best as a highly flexible,
dynamic, and lean privately owned company, but if the right opportunity
arises and a strategic combination might make sense. The may be an path
to scale out the whole Localzz vision faster. A partnership with full
service digital advertising and marketing company may make sense in the
future too.
The Localzz name… The Localzz name
was decided on because of locals. We all live local. It’s about local
information, people, business, communities, and so much more. People
also reach out of their local city or region for information, products,
or services not offered locally. We may have businesses that offer
products or services beyond a physical local area.
The Localzz brands and networking…
The Localzz has acquired hundreds of domains. Most of which have similar
branding, which is a Localzz strategic plan to launch, network, and
connect these brands into groups that will create a digital ecosystem of
a combination of marketplaces and media destinations.
The Localzz strategic branding and categories… Each marketplace and media branded digital destination will be more generically focused for business listings like LocalFeatured.com, then move to more niche sites like Servicezz.com, then to more niche sites like Legalzz.com.
Right now advertisers are taking advantage of the free advertising on
most of the Localzz Network sites. Another example is Localzz has a site
like Restaurantzz.com, which is
getting more restaurant listings. The Localzz may turn marketplace
destinations into both marketplace and media sites.
The Localzz success…I believe the
Localzz is already highly successful by getting 550,000+ listings in
less than one year. The Localzz hopes the business advertiser sees the
value of being on a listed on a Localzz Network owned digital property.
This means hundreds of listings or businesses are being advertised,
marketed, and promoted.
The Localzz has a massive, simple, and network planned strategy. The LocalzzMedia.com and LocalzzMarketplaces.com are simple in design and structure to get you to the wide range of Localzz owned marketplaces and media destinations.